🎆Marketing

Communication plan

We think it is essential to define our tone of voice because it reflects Originis attitude and personality. It represents the way we express ourselves and dialogue with people.

We adopt a tone with three characteristics.

• Explorer: we are explorers, and we tirelessly search for the best information around the world. We study and validate different works of art until we find a complete, transparent, and efficient protocol for registering and validating the artworks.

And why do we do all this? To deliver services that work and help people take care of their heritage while caring for humanity's artistic heritage.

"Wars and fires have already destroyed many works of art forever."

We always speak affirmatively and confidently.

• Helpful: we dialogue closely, using simple language and without winding up. More than making a system, we want to be next to people so that together we can build a new chapter in the history of art, constantly transmitting security, trust, and tranquility.

We value empathy, and we want to understand people's needs and help them achieve their goals in the art world. Building together a transparent,

fair and traceable world.

• Technical: Art and technology inspire us even in the way we communicate. We talk about our processes or artwork precisely, with references, and in a balanced way. We have nothing to hide. On the contrary, we are happy to talk about art and technology.

We always speak clearly about our processes and techniques, highlighting our role in providing a working, community-based, blockchain-backed solution with security, transparency, and scalability.